Interactive digital media firm Cogent360 has launched a new sales tool designed for the custom integration industry: SmartShowroom360. This immersive 3D experience is custom-branded for individual integrators. SmartShowroom360 enables prospective clients to better visualise possibilities as they explore residential spaces and learn about numerous smart home solutions.
SmartShowroom360 features several complete virtual homes, encompassing over 25 different 360° residential spaces with varying designs and architecture, including custom home theatres and outdoor living spaces. Users can interact within the various spaces to simulate control options and programmable lighting scenes as they explore.
SmartShowroom360 is built using Cogent360’s Vizualize technology, a 3D visualisation platform designed to produce “hyper-realistic” interactive experiences, the company says.
SmartShowroom360 subscribers can customise the experience with their own logo, brand colours, fonts and choice of product categories. Subscribers have access to multiple home styles, including suburban traditional, multifamily, and luxury residences. In each environment, customers can explore a wide range of product categories.
SmartShowroom360 has two subscription tiers: basic and premium. Basic subscribers can choose up to five rooms/spaces and seven product categories. Premium subscribers have unlimited access to all living spaces and product categories – including whole home walkthroughs – plus detailed analytics for all visitors to their individual showroom.
Premium subscribers also gain exclusive access to the “Lighting Gallery,” where viewers can explore lighting options including circadian and RGB lighting, enabling integrators to better illustrate the benefits and appeal of custom lighting solutions, the company says.
Dave Chace, founder and president of Cogent360, said: “Many applications need to be seen in order for customers to truly appreciate their impact, including smart lighting and automated shading. Meanwhile, over half of custom integrators don’t operate a physical showroom, and the rest must undertake constant costly updates to keep pace with emerging technologies. SmartShowroom360 is a powerful alternative – or complement – to traditional showrooms: It’s flexible, portable, customisable, and always up-to-date with the latest design and technology trends.”
