A new digital signage installation from NanoLumens has enabled Vancouver International Airport (YVR) to provide passengers with a range of interactive experiences and flight information.
The 12.5ft x 7.8ft NanoLumens LED display replaces a printed map of select flight paths from YVR. The screen plays custom content created by digital experience artists at Montreal-based Float4. According to Lynette DuJohn, VP IT & chief digital officer, Vancouver Airport Authority, the new display is delighting passengers.
“Digital is a key way we evolve the airport, making it more perceptive for passengers and customers by creating interactive environments,” commented DuJohn. “We’ve partnered with NanoLumens on a number of projects both in our public areas and our Customs Hall that provide wayfinding, information in sign language, flight information – and now with our latest project in partnership with Float4, we have this new incredible interactive airport experience. Passengers and employees are loving the new installation, we are seeing a lot of smiles on people’s faces and that’s the ultimate goal – to provide exceptional experiences for passengers and the community.”
Airports and transit centres all around the world are taking part in the digital display revolution
Martin LeClerc, NanoLumens
The Float4 interactive content reacts to passengers as they walk by. The initial launch included two interactive pieces, one called ‘The Reveal’ that presents destination videos and changes when people pass by, and another that features four different backgrounds from Vancouver that reacts when people walk by.
Using a Microsoft Kinect and a UI camera, the system covers a large area and can detect movement either from people walking by or people standing in line. One of the non-interactive pieces replicates the flight path map that used to hang on the wall, with a few digital flourishes added on.
“This installation took the familiar flight path map that had hung for years and turned it into something truly head-turning,” said Alexandre Simionescu, co-founder and principal of Float4. “With the airport’s first interactive digital installation comes new opportunities for passenger engagement and advertising, and we are thrilled to provide the system hardware and content to keep waiting passengers engaged and excited about their travels and their time at the airport.”
“Airports and transit centres all around the world are taking part in the digital display revolution, and this latest installation at Vancouver International Airport ups the ante for competitors looking to impress their passengers,” said Martin LeClerc, NanoLumens international sales director. “Novel ideas, new technologies and incredible visuals from creators like Float4 have the power to truly engage even the most distracted passers-by and turn drab spaces into inviting, exciting experiences. Our success in this arena is why more than half our sales come from repeat customers that appreciate all the benefits of our LED technology.”
The new display at YVR’s Gate C features a 1.67mm pixel pitch, among the smallest in the industry, to present HD-quality graphics on a wall-sized display. The airport already has plans for the next NanoLumens installation, and may utilise the display makers’ flexible LED options that can bend to fit curved walls and columns.