LaGuardia Gateway Partners (LGP), manager and developer of LaGuardia Terminal B in Queens, New York City, has launched a first-of-its-kind interactive ‘Guest Experience Ambassador Hologram’, powered by hologram hardware platform Proto and Holomedia’s AI Concierge Wayfinder application.
While other airports have utilised holograms for entertainment or static welcome messages, Terminal B is the first in the industry to deploy a fully interactive AI hologram designed specifically for guest service and wayfinding. The Ambassador, named Bridget, is a life-size, hyper-realistic figure capable of engaging travellers in natural, intuitive conversations to help them navigate the terminal seamlessly. Bridget offers a human-centred approach to digital assistance, where travellers can ask for real-time directions to gates and shops or the location of premium lounges and baggage claim.
“At Terminal B, our North Star has always been to provide an exceptional guest experience through a unique blend of innovation and world-class hospitality,” said Suzette Noble, CEO of LaGuardia Gateway Partners. “The introduction of the interactive AI hologram aligns perfectly with this vision, allowing us to leverage next-generation technology to meet the evolving needs of our travellers. By providing an additional layer of intelligent, multilingual support, we are ensuring that every guest who passes through our terminal enjoys a seamless and stress-free journey.”
David Nussbaum, founder of Proto Hologram, added: “Most people think of airports as stressful and confusing environments but LaGuardia’s Terminal B leads the world in changing all that. Communication with humans will always be the best way to help travellers find their way, and for the first time in any airport, AI-powered interactive hologram avatars extend the reach of the human guest experience ambassadors. Proto Hologram and Holomedia’s digital helpers can guide and advise travellers in ways that feel natural and intuitive — and can give so much more personalised information than static signage and passive video screens do. The future of travel has begun at LaGuardia.”
The airport’s first Guest Experience Ambassador Hologram, located near the Terminal B Food Hall, is designed to complement Terminal B’s existing team of human Guest Experience Ambassadors. LGP plans to deploy additional units in each of the terminal’s two concourses in the near future.
