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Klotz Digital acquired by UnitedScreens Media

The acquisition is said to bring "synergies for both companies on a high level", writes David Davies.

The acquisition is said to bring “synergies for both companies on a high level”, writes David Davies. The announcement of 1 March also brought news of a new CEO for Klotz Digital in the form of private equity entrepreneur Dr Andreas Gruettner (pictured), who is said to have a renowned reputation for “restructuring companies”.

Founded in September 1999, Munich-based UnitedScreens Media is a prime mover in the consumer out-of-home visual display market, arguably best-known for its development of the POPScreens point-of-sale AV advertising/information concept.

Gruettner – who is also CEO of UnitedScreens Media and a member of the supervisory board of leading German company Gebrueder Rhodius – replaces Thomas Klotz, who has resigned from his position with immediate effect.

In addition to supporting the company’s current market position, Gruettner says that Klotz Digital will pursue growth in the international PA market. He also wants to increase its “economic efficiency” and introduce “innovations to strengthen its competitiveness”.

Speaking to II, Gruettner stated: “In UnitedScreens Media, Klotz Digital found a strong financial partner, providing a solid base for further market expansion. The acquisition holds synergies for both companies on a high level. Both companies offer products to the PA and broadcast industry. They will benefit from a crossover in product development and from each others’ customer base. Although they have the same target groups both companies manage different customers with similar needs. A co-operation under this aspect becomes a must sooner or later. But these things are still a bit further down the road. At the moment Klotz Digital has its focus on daily business.”

Gruettner added that the company intended to “continuously develop and strengthen [the] degree of market maturity and position” of its Varizone PA product range, and ensure that existing products are kept “up to date and in compliance with the newest security standards”. The company is also planning to “enhance [its] activities in the US”.