PureLink has announced a strategic partnership with AVer Information Europe to establish a cable and signal management certification programme for AVer systems.
The collaboration is designed to improve installation reliability in enterprise, education and public-sector environments, according to the companies. PureLink’s video conferencing, workspace connectivity and USB-C signal management solutions will be validated for use with AVer cameras, video matrices, AV hubs and USB-based collaboration systems.
The initiative aims to address connectivity, power delivery and signal-extension challenges in professional AV installations, the manufacturers say. Both companies report that many system integrators already work with both brands.
PureLink, based in Rheine, Germany, manufactures professional connectivity solutions for AV and IT. Its portfolio includes the PureInstall and FlexInstall series for connectivity, FiberX active optical cables, and workspace connectivity products. The company serves customers in more than 85 countries.
Ron Guggenheim, chief growth officer of PureLink, said: “This partnership with AVer underlines our commitment to high-quality solutions that work seamlessly together in demanding applications. It gives our integrators and end users the peace of mind of a tested and approved system, helping to protect their investment.”
Jose Rincon, head of product management and customer success at AVer Europe, added: “Reliable connectivity is a critical success factor in modern AV deployments. By working closely with PureLink we are giving our partners greater confidence that the cables and accessories they deploy alongside AVer solutions will meet the performance and quality expectations required in professional environments.”
The partnership complements AVer’s existing certification initiatives and is designed to support open, standards-based ecosystems, according to the companies.
