Bluesound Professional has announced the addition of Steady Brand, a business music and branded content provider, to its available platform integrations. Unveiled in Toronto, Canada, on October 20, the partnership is designed to expand streaming options for commercial audio installations in retail, hospitality, and other branded environments. Steady Brand operates exclusively through commercial pro AV dealers, offering commercially licenced audio content natively within the BluOS ecosystem.
The company says Steady Brand represents the only content offering within BluOS distributed exclusively via commercial pro AV partners. This structure is intended to assist dealers in creating recurring revenue streams while enabling end clients to play risk-free, licensed background tracks. When paired with the manufacturer’s streamers, networked speakers, and streaming amplifiers, the solution is designed to support single-zone and complex multi-zone setups.
Through native access in the BluOS ecosystem, users can match playlists to specific locations, target audiences, or brand atmospheres across various genres and moods. The integration will become accessible across all compatible hardware via a software update, provided end users maintain an active subscription secured through authorised dealers. Service features and licensing coverage may vary depending on the market and chosen subscription tier.
Graeme Harrison, vice president and general manager at Bluesound Professional, said: “The best commercial audio experiences bring the system and the content together without making either one harder to manage. Adding Steady Brand gives our partners another flexible way to shape the atmosphere of a space.”
Greg Spain, vice president of dealer development at Steady Brand, added: “Our dealers are always looking for practical ways to create more memorable customer experiences. Bringing Steady Brand to Bluesound Professional connects our music with a scalable audio platform their clients can use across a wide range of commercial spaces.”
Bluesound Professional operates as a division of Lenbrook International, specialising in networked pro AV hardware and software solutions for commercial spaces such as hotels, restaurants, bars, and gyms. Steady Brand provides commercial integrators with an all-in-one platform covering licensed music, custom AI audio messaging, digital signage, and multi-zone control.
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