Business music and media providers Steady Brand and Custom Channels are combining their respective dealer, technology and content capabilities after Steady Brand joined the same ownership group as Custom Channels.
Steady Brand provides background music, overhead announcements, messages on hold and digital signage exclusively through dealers and integrators, while Custom Channels provides business music, audio messaging and associated management technology to customers ranging from independent businesses to national and enterprise brands.
The two companies will continue to operate through distinct routes to market. Steady Brand will remain focused exclusively on dealers and integrators, while Custom Channels will primarily target direct and national accounts, strategic partnerships and technology integrations.
For Steady Brand’s dealer network, the relationship provides access to Custom Channels’ wider music selection, hardware options, technology integrations and digital management tools. Custom Channels has also become Steady Brand’s business music provider, doubling the number of music channels available through the dealer network.
Steady Brand’s Conductor Studio platform will continue to provide the management environment for its dealers, bringing existing Steady Brand equipment and additional hardware available through Custom Channels into a single system.
Custom Channels, meanwhile, gains greater reach into the dealer and integrator market alongside access to Steady Brand’s field installation and service resources.
“We’re excited to welcome Steady Brand into the family,” said Joe Comer, CEO of Custom Channels. “We expect the growth to accelerate as this partnership brings together the strengths of both companies, giving Steady Brand dealers access to more technology, content and products.”
Greg Spain, vice president of dealer development at Steady Brand, added: “Our dealers are the boots on the ground. They live in the communities they serve and have personal relationships with their customers. Some of the dealer relationships I have today go back 25 years. That dealer-first approach is what Steady Brand was built around, and that isn’t changing.”
