Bluesound Professional, the Ontario-based professional audio streaming specialist, has appointed Singapore-based Generation AV as its sales representative for the Asia region, in a move designed to accelerate the brand’s growth across commercial installation markets including retail, hospitality and food and beverage environments.
Generation AV represents audio and video brands across the professional, commercial and residential markets in Asia, backed by what the company describes as decades of in-region experience. Lenbrook Asia will continue to serve as official distributor alongside the new representative arrangement.
David McKinney, managing director at Generation AV, said: “At Generation AV, we pride ourselves in supporting brands that redefine auditory experiences, and Bluesound Professional’s high-performance networked audio solutions are an ideal fit. From retail spaces and bars to restaurants and hotels, we’re eager to introduce their technology to even more environments across the Asia region.”
Graeme Harrison, vice president and general manager at Bluesound Professional, added: “Partnering with Generation AV is a key step in expanding our presence in Asia. The team’s enthusiasm, expertise and experience will be invaluable as we continue to drive strong sales growth in the region.”
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