Popular Dutch pro lighting sales and technical specialist Jeroen van Aalst has joined the Robe International sales team as key account manager where he will coordinate sales in several important markets including The Netherlands, Spain, Portugal, Croatia, Slovenia, Malta, Turkey, Israel, and South Africa.
van Aalst will work closely with the Robe distributors in those regions, overseeing and supporting their initiatives, coordinating information, ensuring all communications channels are fluid and fully functional, assisting in client relations and exploring new ideas and markets in conjunction with their teams.
“After 23 fantastic years with Controllux, I wanted new challenges, and this is a perfect solution!” he said. “I will still be dealing with some of my excellent colleagues in The Netherlands in this new Robe role … alongside my talented existing – plus some new – co-workers at Robe! I am hugely excited to continue working with such great people and an innovative and market-leading lighting brand!”
Robe lighting s.r.o. CEO Josef Valchar added: “It’s brilliant to welcome Jeroen onboard our diverse international team! We will enjoy his energy and enthusiasm for our brand, his human and people-focussed approach to business and his technical acumen, qualities we value highly and that align with our future vision and strategies.”
