CODA Audio USA has expanded its representation network across the country, adding five new firms to strengthen its reach in the professional audio market to increase the company’s presence. Mark Meding, managing director of CODA Audio USA, made the announcement.
MultiPoint Integrated Technologies will represent CODA in Texas, Louisiana, Oklahoma, Delaware, Washington DC, Maryland, Western Pennsylvania and Virginia Beach, while Frequency Sales will cover Illinois and Wisconsin. UC Technology Partners takes on Connecticut, Rhode Island, Vermont, Maine, Massachusetts, New Hampshire and Upstate New York, with Caliber Sales covering Florida, and Bassett Sales Corporation operating in Hawaii, Northern California and Northern Nevada.
Meding said: “The vast combined experience and talent of these firms added to our existing partners gives us a huge boost as we seek to embed CODA Audio’s presence deeper into the US market. I’ve enjoyed great relationships over many years with some of the key personnel in these highly successful businesses, and I’m confident in their proven ability to bring CODA to the forefront with real impact.”
Tom Bensen, founder of MultiPoint, added: “We’re looking forward to hitting the streets carrying the CODA flag and developing a mutually beneficial relationship that will contribute to CODA’s success in the coming months and years.” Gene Williams, founder of Frequency Sales, added: “CODA’s engineering excellence, and commitment to advancing professional audio makes them an outstanding addition to our portfolio.”
Aaron Chisena, principal and co-founder at UC Technology Partners, added: “CODA’s reputation for innovation, performance, and sound quality makes them a perfect fit with our commitment to representing best-in-class manufacturers across New England and Upstate New York.”
Juan Jane, founder of Caliber Sales, added: “Partnering with CODA Audio is an exciting milestone for us. It is clear we share the same passion for innovation, design, and creating exceptional experiences.”
Mark Dodge of Intelligent Systems Marketing at Bassett Sales Corporation added: “CODA Audio’s relentless pursuit of acoustic excellence, combined with elegant engineering and a commitment to solving real-world design challenges, sets them apart in our industry.”
You can subscribe to Installation magazine for free here and the daily newsletter here.
