INFiLED has hired of LED veteran, Rick Bortles as senior VP of strategy for North America, as part of a planned transition to the fixed installation market. With over 10 years of experience under his belt in the dvLED field, as well as numerous high-profile installations globally, Bortles has joined to grow channel sales.
“INFiLED has historically been the recognised dvLED leader for live events, virtual production, and rental staging for many years,” he said. “My goal will be to pave the way for growth in the fixed installation marketplace. I’m dedicating myself to growing revenue in the fixed installation segments, with both the direct and indirect sales channels. INFiLED is perfectly positioned for major growth in this area with a solid product portfolio, and innovations. Stay tuned for more news on additional key staff we’ll be hiring, as well as projects that will spur out of this team of professionals.”
INFiLED GM, Henry Ambrose, added: “Our INFiLED North American team has been evolving rapidly, and with the addition of Rick to our team, I’m sure we will see a significant increase. He is widely known as a game-changer in the LED manufacturing community, and that’s exactly what we anticipate with him as our vice president of strategy. We welcome Rick to our global team and look forward to the opportunities that lie ahead.”
