INFiLED LED screens have been installed in the lobby of Ciel Dubai Marina, the world’s tallest hotel, as the centrepiece of the tower’s arrival experience. The 82-storey building, part of the IHG Vignette Collection and managed by The First Group Hospitality, houses 857 rooms and 147 suites.
The installation combines panels from two INFiLED series. Flat WP Series modules are paired with curved WP Wrap Series panels, the latter forming a 120-degree arc that follows the contour of the lobby wall, creating a unified LED surface measuring 3.6 x 6.75m. The display operates at a 1.25mm pixel pitch and 800 nits of brightness.
The WP Wrap Series panels have an edge thickness of 29.5mm, allowing them to sit flush against the wall. The modules are front-access, allowing servicing without disturbing the surrounding lobby, and are rated for 24/7 continuous operation.
In its default state, the screen responds to guests as they cross the lobby, but it can also be reconfigured for events. In late 2025, it was used to support a brand activation visit by actor Jason Momoa, who used the hotel to promote his Meili Vodka brand.
The installation was delivered by Huda Lighting, a regional lighting solutions provider with more than 25 years of experience across the hospitality, retail and commercial sectors in the Middle East, North Africa and the UK. The company worked with the Ciel team from the design phase to integrate the LED feature with the curved architecture of the lobby wall.
Khaled B. Alami, managing director at Huda Lighting, said: “The objective was to create a distinctive user experience from the moment visitors enter the lobby, with a design that integrates seamlessly with the wall’s curvature. The content follows a movement-based theme, dynamically responding as people approach, and it also supports touch interaction for an engaging, immersive experience.
“It’s a complex installation due to the constraints of the space, and it combines both flat and concave modules. We’re proud of the final result and delighted to see hotel guests enjoying this large-scale interactive LED screen.”
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