Custom Channels has appointed René Arnold as senior director of partnerships, reporting directly to CEO Joe Comer. Arnold will focus on driving channel sales growth and deepening the company’s integration into the commercial AV ecosystem.
Arnold joins Custom Channels from Rockbot, where she served as senior manager of the partner programme. Prior to Rockbot, she worked as an account manager at AVI Systems (now Fortè), and began her career in commercial AV at PTG (Promotion Technology Group).
The company says Arnold’s appointment reflects its strategic focus on channel partnerships as it experiences growth in demand for integrated, scalable music solutions. The role is designed to achieve deeper AV ecosystem alignment, scalable distribution and long-term channel enablement.
Joe Comer, CEO of Custom Channels, said: “Custom Channels is experiencing unprecedented growth and expansion, and the demand for integrated, scalable music solutions offers the company the opportunity to grow even faster. To fully take advantage of this opportunity, we are putting an increased focus on channel partnerships and tapping the experience and talents of René Arnold to drive channel sales.”
Comer added: “The addition of René to our team strengthens our strategic focus on becoming the most trusted music partner for the professional AV industry, supporting integrators, distributors, and technology platforms at scale. Our channel approach will reduce friction for our partners and contribute to a more connected AV industry.”
René Arnold, senior director of partnerships at Custom Channels, said: “I am excited to join the Custom Channels team. I join a group of incredibly talented professionals who are dedicated to building new partnerships and enhancing existing ones. Custom Channels has created an impressive platform, and I look forward to advancing our channel sales strategy by collaborating with top-tier integrators, distributors, and hardware partners to deliver exceptional value to end user customers.”
Custom Channels provides licenced music and in-store audio solutions for business through a software-based platform. The company has worked with over 10,000 businesses over 25 years.
