Custom Channels has announced the rollout of a completely reimagined customer portal, giving businesses a way to manage branded music and messaging across every location, from a single storefront to hundreds of sites nationwide. The platform, developed in response to customer feedback, allows organisations to maintain centralised brand standards while giving local managers the flexibility to tailor programming for regional promotions, seasonal events and community preferences.
The portal is designed to scale from a single location to regional and national enterprise deployments, allowing customers to use the same platform throughout their growth rather than switching tools as their business expands. Music and messaging can be assigned on daypart schedules across locations, regional groups or an entire enterprise from a single dashboard.
AI-powered playlist recommendations provide a starting point based on business type, desired atmosphere and brand personality, with customers able to refine these using Custom Channels’ professionally licensed catalogue. The platform also allows customers to import existing Spotify playlists directly and enhance them using the licensed music library, while integrated audio messaging, advanced permissions, playback reporting and proof-of-play analytics support businesses as they expand.
Kurt Oleson, COO and co-owner of Custom Channels, said: “Our vision is to help businesses transform physical spaces into connected customer experiences. This new portal gives organisations the control, flexibility, and intelligence they need to deliver consistent branded experiences while empowering local teams to respond to their customers and communities.”
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