Custom Channels, a provider of licensed music and in-store audio solutions, has introduced its Unified In-Store Engagement platform, a service designed to synchronise audio promotions across digital signage and loyalty applications for retail, restaurant, hospitality, healthcare and service environments.
The platform enables brands to deliver synchronised communication and promotions across in-store audio, digital signage and loyalty applications, according to the company. Custom Channels says the service addresses fragmented in-store marketing campaigns by connecting what customers hear and see at the point of purchase.
The system allows businesses to create and schedule promotions across regions and locations, synchronise overhead audio messages with on-screen content, and connect campaigns to loyalty programmes and transaction data. The platform enables brands to measure outcomes such as ticket size, promotion lift, timing effectiveness and repeat visits, the company says.
Use cases include synchronised audio and screen promotions for limited-time offers, loyalty signup reminders and recognition moments triggered at checkout, and experiential rewards such as song requests for frequent customers.
Custom Channels says research shows in-store audio promotions can increase sales by more than 20 percent, whilst synchronised audio and visual displays can improve conversion and brand recall.
Joe Comer, CEO of Custom Channels, said: “Brands have invested heavily in digital signage, loyalty programmes, and point-of-sale platforms, but in-store communication and marketing campaigns are still fragmented. The systems fail to reinforce one another at the point of purchase. Music and audio messages play independently of screens. Promotions are often siloed from loyalty initiatives.”
He added: “In-store music has always shaped how customers feel. With the Unified In-Store Engagement platform, we’re connecting that emotional power to action. This gives brands a coordinated, measurable way to communicate with customers across every in-store channel, precisely when it matters most.”
Custom Channels, headquartered in Denver, Colorado, has served over 10,000 businesses for more than 25 years.
The Unified In-Store Engagement service is available immediately and can be deployed across existing audio and digital signage environments, with integrations spanning signage, loyalty and point-of-sale platforms.
You can subscribe to Installation magazine for free here and the daily newsletter here.
