Business music service provider Custom Channels has introduced Custom Channels Pro, the first licensed music solution designed specifically for digital signage integrators and CMS providers to bundle music with signage. The new offering will debut at InfoComm 2025 (June 11-13) at booth number 6948 in the Orange County Convention Center, Orlando, Florida.
Custom Channels Pro is designed to enable partners to add background music to signage deployments — without hardware or licensing headaches — turning music into a strategic selling point and recurring revenue stream.
The service is compatible with platforms including Navori Labs, BrightSign, TrueSyncMedia, and Pickcel. It has been designed for use in retail stores, restaurants, hotels, resorts, and medical offices.
Mark Willett, head of partnerships at Custom Channels, said: “Custom Channels Pro is an easy-to-sell, hardware-free solution that boosts digital signage sales, enhances the customer experience, and drives monthly revenue.”
The solution addresses rising demand for legal, on-brand business music, according to Willett. “A recent Gant study found that stores playing brand-fit music see 37 percent higher average sales. Custom Channels Pro helps clients realise that potential, while ensuring full compliance with Performance Rights Organisations (PROs), protecting businesses from fines for unlicensed music use.”
Willett outlined the key benefits for partners:
- Plug-and-play music integration: no code, no hardware
- Fully licensed and brand-compliant music
- Tiered wholesale pricing for multi-location deployments
- Add-on in-store messaging capabilities
