Blue Jeans Primetime, a new online events service that combines large-scale broadcasting and video collaboration, is claimed to be the industry’s first fully interactive video events service that allows attendees to be seamlessly switched between passive observer and active participant during a live event.
“The way online events and broadcasts are done today, you have a massive barrier separating viewers and presenters, making the thousands of people who aren’t part of the conversation essentially invisible,” said Stu Aaron, CCO at Blue Jeans Network. “When we met with our customers, we saw so many situations where executives, educators, media companies, and so many others wanted to interact with their audiences in an easy, organised, and controlled fashion, but were frustrated with the one-way nature of traditional streaming technology.”
Blue Jeans Primetime augments the Blue Jeans cloud-based video collaboration service with new streaming capabilities to broadcast events to a worldwide audience, plus the ability for the moderator to switch participant roles between active and passive, allowing speakers and audiences to interact in new ways.
The service has been in trials since September with more than 20 customers, including RedHat, Wikia, and the Wharton School of Business, and is being taken up by TEDx to connect organisers around the world and for integration it into its official knowledge sharing initiatives.
“With over 3,000 yearly events spread across 165 countries, we have TEDx organisers in every corner of the globe. Online video is the perfect way for us to connect, and this tool's interactivity is making it possible for us to do this in large groups like never before,” said Alex Rudloff, Chief Digital Strategist for TEDx.
It will also be used by the Sundance Film Festival to connect audiences to filmmakers.