The growing adoption of virtual production technologies outside traditional broadcast and film environments will be the focus of the fifth panel at the inaugural AV & Broadcast Summit, taking place in London on June 24 and co-hosted by Installation and TVBEurope. The panel will feature experts from Starting Pixel, University of Portsmouth, BBC, University of the Arts London and panel sponsor Vizrt.
Scheduled for 145pm-215pm, Virtual Production Beyond the Studio: From Broadcast Sets to Corporate, Education and Live Events will examine how technologies such as LED volumes, virtual sets and real-time graphics are increasingly being deployed in corporate communications, education facilities and live event environments.
Moderated by Jenny Priestley, content director at TVBEurope, the discussion will explore how organisations are evaluating the long-term value of virtual production and how technologies originally developed for film and television are finding new applications across a wider range of sectors.
Among the panellists is Rob Chandler, founder, Starting Pixel. Chandler founded the global virtual production community following a career in technology marketing and now works closely with creators and brands exploring virtual production, AI and real-time content creation technologies. His recent work includes applying virtual production techniques to podcast production and content creation environments.
Joining him is Alex Counsell, technical director for CCIXR, University of Portsmouth. Counsell has extensive experience across virtual production, XR, motion capture and visual effects, and has worked on commercial and research projects involving organisations ranging from arts institutions to creative technology companies.
Representing panel sponsor Vizrt is Russell Leak, senior customer success manager. Leak has more than 30 years of experience in live television production and specialises in real-time graphics, virtual studios and augmented reality technologies used across broadcast and corporate production environments.
Hell Raymond-Hayling, research and development engineer, BBC R&D, brings a research perspective to the discussion. Recent projects have included the development of lower-cost virtual production systems using open-source technologies and investigations into how emerging AI tools can support production workflows.
Marcus Saunders, associate director, technical resources, University of the Arts London, completes the panel. Saunders recently led delivery of a virtual production research volume at London College of Fashion and has extensive experience at the intersection of AV, learning environments and digital innovation.
The session will examine how virtual production technologies are evolving beyond their broadcast roots and what factors organisations should consider when assessing adoption, scalability and long-term value.
AV & Broadcast Summit is a one-day event co-hosted by Installation and TVBEurope, bringing together practitioners from both sectors to examine shared workflows, technologies and opportunities across IP, cloud, virtual production, AI, audio and control room design.
Other sessions throughout the day include:
• AV & Broadcast Convergence: Where Are We Now?
• From Broadcast-Only to Enterprise-Ready: How Production Technologies Are Moving Beyond Broadcast
• The Media eXchange Layer: IP, Cloud and the Infrastructure Behind Converged Media
• AI: Automation, Augmentation or Replacement? Rethinking Media Workflows
• The Modern Control Room: Managing Distributed Operations
• The Networking of Sound: Audio at the Intersection of Broadcast and AV
AV & Broadcast Summit takes place on June 24 at Convene, 133 Houndsditch, London, near Liverpool Street Station.
Integrators, consultants and end users can register here.
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