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Diversified launches Global Managed Services Practice

Rob Mello (pictured) joins the AV and broadcast integrator as vice president of global managed services, tasked with bringing AI-enabled operations and service delivery under one global practice

Diversified has announced a new Global Managed Services Practice, bringing together the company’s capabilities in this area into a single organisation. Rob Mello has joined Diversified as vice president of global managed services to lead the new practice, which is intended to move beyond maintenance and support towards intelligence, optimisation and continuous value creation as media, workplace and experience technologies converge.

Rob Mello

The practice will align Diversified’s strategy, delivery and client success functions globally, while preserving regional expertise. Architects and client success executives will continue working closely with individual clients to develop service models tailored to their environments, priorities and business requirements. The practice will focus on three priorities: consistent delivery at global scale through common standards and processes; long-term client value, helping clients improve adoption, performance and return on technology investments over time; and intelligent service operations, embedding automation and agentic AI into managed services to support proactive monitoring and faster resolution.

Mello brings more than two decades of experience building technology-enabled services for global organisations, including NTT DATA, Orange Business Services and IBM, where he created new practices, launched service offerings and led transformation initiatives aligning technology, operations and commercial strategy.

Tyler Affolter, chief revenue officer at Diversified, said: “We have an opportunity to move the managed services conversation beyond maintenance and support toward intelligence, optimisation and AI-enabled, continuous value creation. Rob’s experience building global practices and AI-infused, market-leading offerings gives us the leadership to accelerate that shift and help define where the industry goes next.”

Rob Mello added: “Diversified has already redefined what’s possible in designing and delivering the world’s most complex technology environments. Now we’re setting our sights on the next frontier: transforming how those environments perform, adapt and create value over time.”

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