Grass Valley has appointed Sam Craig as vice president, global pre-sales, tasking him with leading the company’s pre-sales organisation across the Americas, APAC and EMEA. Craig brings more than two decades of experience spanning broadcast engineering, enterprise AV, live production and IP-based media infrastructure.
Craig returns to Grass Valley after serving as vice president of advisory services at Diversified, where he led its technical consultancy and solutions division. He previously spent seven years at Grass Valley in multiple leadership roles, including the same vice president, global pre-sales position he now takes up again.
In the role, he will work with regional pre-sales teams to standardise best practices and support strategic customer initiatives across what Grass Valley calls its Media Universe platform.
Tim Banks, chief revenue officer at Grass Valley, said: “Having previously played an important role in the evolution of our global pre-sales organisation, he understands both our customers and our business.”
Sam Craig, vice president, global pre-sales at Grass Valley, added: “Grass Valley’s unique combination of software-defined innovation, proven mission-critical hardware and deep workflow expertise gives customers a practical path to modernise and transform their operations. I’m thrilled to be returning at such an important time.”
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