Sony’s BRAVIA Professional Displays have been deployed throughout the new Manchester headquarters of Autotrader, the UK’s largest online vehicle marketplace, as the company relocated into the building. The project covers 44 meeting rooms, 14 collaboration spaces, 26 meeting pods with integrated room booking, a curved LED reception canvas and a multi-purpose auditorium, forming an integrated communication ecosystem across the workplace.
Over 70 Pro BRAVIA displays were supplied for the project, including twelve 98in BZ30L displays in meeting rooms and two 98in BZ35L displays in the studio environment. Within the studio space, Sony’s Deep Black Non-Glare technology is used to maintain image clarity, contrast and colour depth while minimising reflections, helping content remain visible on camera and in the room under varying lighting conditions.
Sony says the BRAVIA Professional Display range is designed with energy efficiency and long operational lifespans in mind, aimed at supporting the project’s wider sustainability objectives while reducing power consumption over time.
Karl Ingham, key account manager at Sony Professional Displays & Solutions Europe, said: “Creating a seamless and engaging workplace experience is what we do best with our BRAVIA Professional Displays. Our solution delivered reliable performance, premium image quality and a consistent user experience aligned with the wider vision for the workspace for Autotrader.”
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