SMART Technologies has introduced a new go-to-market model and partner strategy for the UK, with the company announcing they will work with channel partners directly for the first time.
SMART will offer account management and marketing services to each individual partner, and both partners and customers will be given access to SMART solutions and experts, as well as the tools and support to succeed.
“Our new partner strategy revolutionises our approach to sales throughout the UK,” said Neil Gaydon, president and CEO, SMART Technologies. “Our new accredited partner scheme will give customers from the education and enterprise sectors the benefit from our combination of software and hardware for collaboration and contribution. We’re seeing high demand for interactive flat panels throughout the UK education sector, with a 37% increase in 2016. Our whiteboards, interactive displays and software help educators and businesses who believe in the power of collaboration.”
The channel agreement means SMART’s full product suite will now be available to a host of partners, supported by major new investment.
“We are excited that SMART have recognised the need to reward pro-active and loyal resellers with the correct level of margin for demonstrating the power of SMART’s innovative solutions directly in the education market,” said Chris Deeley, MD, Elementary Technology. “The new model means more schools can benefit from SMART products and offers resellers the opportunity to demonstrate the power of the full SMART learning suite.”
Through access to a new dedicated SMART partner portal, gold and silver partners can benefit from a managed service model, providing an increased level of support to match each customer’s individual needs. Using specialist resellers across industries, customers can access SMART licensed paid software and products from the SMART learning, kapp and notebook range, as well as the full interactive flat panel suite such as the 4K ultra HD resolution SMART Board 6000 series.