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Williams AV named Global Preferred Vendor Partner for PSNI

The partnership will allow Williams AV to "build our business and better serve our customers"

PSNI Global Alliance has named Williams AV as a Global Preferred Vendor Partner.

The partnership will allow Williams AV, a manufacturer of digital, FM, infrared and induction loop wireless audio, as well as video annotation, audio conferencing and presentation systems, to “build our business and better serve our customers”, according to Tom Mingo, Williams’ EVP of sales and marketing

The “Global Preferred” designation is the highest level of PSNI Global Alliance partner engagement and limited to a select group of distributors and manufacturers who actively demonstrate a global strategy to support a sophisticated and standardised approach to system design.

“The addition of Williams AV means more players, more technology and more choices for our ever-expanding Global network and their diverse set of needs,” said Tom Roberts, PSNI’s director of vendor programs. “The Williams AV product portfolio and roadmap in combination with the vision and goals of the company make them a perfect fit for PSNI Global Alliance and our members.”

The PSNI Global Alliance Preferred Vendor Partner Program is designed to connect vendors and integrators in order to pursue market opportunities, cultivating deeper relationships and increased sales within member organisations. PSNI’s Preferred Vendor Partners and its members collaborate closely to ensure best-of-breed solutions on the market.

“We are excited about this partnership with PSNI Global Alliance and their network of superior integrators,” said Tom Mingo, EVP of sales and marketing at Williams AV. “Our complete lineup of solutions combined with the goals of Williams AV and PSNI’s Global strategy will allow us to build our business and better serve our customers across the globe.”