"Just as we successfully partnered with an organisation that had strong local roots when we launched our Russian event in 2007, the partnership with CMPi UAE is designed to ensure that ISMEA benefits from an established operation in the region," said Mike Blackman, managing director, Integrated Systems Events.
ISMEA promises to be a highly focused two day trade show that will feature an extensive programme of education and training. The aim is to target an audience that stretches beyond the AV industry's core channel partners.
"There is a huge appetite in the Middle East and Africa region for these technologies, and professionals are crying out for a fully focused event such as ISMEA. We are delighted to be partnering with IS Events for this launch," commented Chris Fountain, group director of CMPi UAE.