Europalco, the largest provider of AV solutions for events and shows in Southern Europe, has appointed Francisco Capote da Silva as its new sales director. With a background in international MICE (meetings, incentives, conferences, and exhibitions) sales, Capote da Silva steps into the role to strengthen client relationships and support expansion.
Before joining the firm, Capote da Silva held sales roles as senior sales manager at W Algarve, a luxury resort in southern Portugal, and head of sales MICE International, at Discovery Hotel Management.
Capote da Silva said: “Throughout my career, I have always sought challenges that allow me to grow, learn, and, most importantly, make a meaningful contribution to the projects and teams I work with. Joining Europalco marks the beginning of an exciting new chapter, both personally and professionally.
“This new challenge represents an opportunity to apply my commercial experience in a dynamic and innovative environment. Europalco is more than just an audiovisual and scenic solutions provider; it is a reference in the events industry, and I’m proud to be part of a team that values creativity, quality, and trust.”
Pedro Magalhães, CEO of Europalco, said: “We are delighted to welcome Francisco to Europalco. His proven experience in the MICE and hospitality sectors, combined with his international outlook, will help us strengthen relationships with our clients and partners and continue driving our growth in Portugal and abroad.”
Capote da Silva concluded: “My focus will be on proactively identifying opportunities and staying close to clients in an increasingly competitive landscape. Immersive and sustainable experiences are trends I find particularly relevant, and I believe Europalco is well-positioned to lead in this space.”
