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Disguise debuts GX 3+ workflows and AI tools

Company is using ISE 2026 to unveil new media server hardware, software-only playback options and AI-assisted workflows, alongside a new interactive LED flooring partnership

Disguise is unveiling a series of new technology developments at ISE 2026, with the manufacturer using the event to demonstrate its latest media server, software platforms and workflow tools in live show-floor environments.

Exhibiting at stand 4P500 in Hall 4, Disguise is presenting the GX 3+ media server for the first time at ISE, positioning it as a higher-performance platform for real-time, multi-surface visual playback. The server is being shown in active installations across the booth, including immersive and data-driven content scenarios.

Alongside GX 3+, Disguise is demonstrating X1, its new portable, software-only solution. Designed to run without dedicated Disguise hardware, X1 is intended to support smaller-scale or mobile deployments while maintaining compatibility with the wider Disguise ecosystem.

ISE also marks the first public showcase of Disguise’s new partnership with ASB GlassFloor. The collaboration is being demonstrated through a working LumiFlex LED sports floor, integrated into an interactive basketball activation. The setup shows how real-time data can be fed into personalised graphics displayed across both floor and screen surfaces, highlighting multi-surface synchronisation within a single workflow.

Software development is another focus, with Disguise offering previews of upcoming Designer updates and new projection mapping tools. These are being shown in dedicated demo pods, allowing visitors to explore changes to interface design, mapping accuracy and workflow efficiency.

Also making its show debut is Ask AId3n, Disguise’s AI-driven workflow assistant. The tool is designed to support operators working on complex projects by helping navigate system setups, APIs and plugin-based workflows. The company is demonstrating how AI-assisted tools could be incorporated into future control and automation processes.

Additional demonstrations on the stand include integrations with third-party technologies from Adder, Canon, ROE Visual and others, illustrating how Disguise’s platform can be connected into wider AV and broadcast infrastructures.

Alexandra Coulson, VP of marketing at Disguise, said: “ISE is an important moment for us to show what’s new, particularly GX 3+ and the direction our software and AI tools are taking. These developments are designed to support more flexible, scalable workflows across live events, immersive installations and sports environments.”

Disguise is also using ISE 2026 to introduce its Creators Circle ambassador programme and launch a new annual company magazine, both of which are being announced during scheduled presentations on the stand.