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PureLink signs strategic partnership with Quantum Sphere for Australia

PureLink's AV connectivity solutions will be distributed in the Australian market by Quantum Sphere, resolving some of the problems caused by the distance of the territory from Europe

PureLink, a German manufacturer of professional presentation and AV connectivity solutions, has announced a strategic partnership with Quantum Sphere, a market leader in the distribution of audio visual products in Australia.

L-r: Ron Guggenheim, chief growth officer, PureLink; Spiros Vassiliou, business development manager, Quantum Sphere, Australia; Stephan Sloot, sales director, PureLink

Quantum Sphere, which was founded in 1998, distributes tier-one branded audio-visual equipment to approved system integrators, resellers, installers, commercial clients and retailers.

Ron Guggenheim, chief growth officer at PureLink, said: “We are thrilled to have partnered with Quantum Sphere to access the Australian market. This region is a remote territory with a significant time zone gap, making it essential to have a partner with deep knowledge and extensive pro AV competence.”

He added: “Quantum Sphere possesses these capabilities and a profound understanding of what it takes to represent a vendor of advanced solutions for complex system integration. We are excited to embark on this journey together and are committed to supporting the market with German-grade quality of service.”

The initial contact between PureLink and Quantum Sphere was made at Integrated Systems Europe (ISE) in Barcelona. At the time, Quantum Sphere was seeking a provider of connectivity solutions, as they already offered both source devices and display mounts, but had not yet connected them together.

PureLink was also looking for a partner who could act as its representative, especially given the long distance and time zone issues between Europe and Australia. The ideal partner needed to be largely self-sufficient, with in-house pre-sales and technical support  capabilities, warehousing and the ability to add real value.

Quantum Sphere says it also has a cultural similarity with PureLink: Both companies are  small, owner-managed businesses with a strong focus on customer satisfaction.