INFiLED has appointed UC Technology Partners as its representative firm for the Northeast United States, extending the LED display manufacturer’s reach as part of a wider expansion of its North American channel strategy. Founded in 2024 and based in Connecticut, UC Technology Partners represents manufacturers in the unified communications and commercial AV sectors, covering nine states: New York, Massachusetts, Pennsylvania, Maine, New Jersey, New Hampshire, Connecticut, Vermont and Rhode Island.
The firm’s founders, Aaron Chisena and Rob Leclerc, bring more than five decades of combined experience working with manufacturers, integrators, service providers and end users. The appointment gives UC Technology Partners’ integrator base access to INFiLED’s product range spanning rental and staging, fixed installation, xR and virtual production, control rooms, retail environments, sports venues, broadcast studios and large-scale outdoor digital displays.
Chris Donaldson, senior vice president of sales at INFiLED USA, said: “INFiLED’s commitment to engineering excellence, product reliability and customer support resonates strongly with the needs of today’s AV professionals. The Northeast is a demanding market with a sophisticated integrator community. Success, therefore, depends on being present and available rather than simply listed as an option.”
Aaron Chisena, co-founder of UC Technology Partners, added: “We built this firm around the idea that manufacturers are best served by people who have sat on every side of the table. INFiLED has the manufacturing capability and the product breadth to compete anywhere in this market, along with a strong commitment to the integrator channel that aligns perfectly with how we go to market.”
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