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ASG opens 5,000sqft Los Angeles facility for media tech testings

Technology and services provider, Advanced Systems Group, installed Dolby Atmos Theater, production studio, staging space and video conferencing room at new venue in Burbank, California

Advanced Systems Group (ASG), a technology and services provider for media creatives and content owners, has opened a 5,000sqft facility in Burbank, Los Angeles, California. The new space features a Dolby Atmos demo theatre, a video production space with a hard cyc wall, a large video conferencing room, a staging space, equipment inventory and offices.

Designed as ASG’s anchor space in LA for testing, demonstrating systems, and an industry gathering space, the company recently held an open house to introduce the new facility to clients and vendors. ASG’s partners include V2 Marketing, IMN Creative, Insomniac Games, JBL, Genelec, Harman Pro, Create LED, Stewart Filmscreen, Sony, Storm Audio, and Forecast Console.

Dave Van Hoy, president, ASG, said: “The space is far more than a typical office. This new space is set up for staging, storage, and integration of all types of systems we build, as well as a curved cyc to shoot video and stills. The Atmos demo room with HDR video monitoring will allow us to help our clients work through their transitions to immersive audio and HDR video.

“Our audio team is leading the charge in Atmos post production facility design. We believe it’s a technology that will continue to evolve and gain popularity.”

All of ASG teams have a presence in the Burbank office, utilising the space to facilitate projects with clients and vendors. Several large systems for LA-based clients have already been pre-staged in the facility.