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Subway to install 21,600 new digital menu boards in outlets across Europe

Sandwich chain teams up Cineplex Digital Media to provide enterprise-wide and tailer made promotions from a single access point

Cineplex Digital Media, a leading entertainment and media company, has been selected by sandwich firm Subway Europe to design, deploy, support and operate a network of digital menu boards across ‘thousands’ of its Subway locations across Europe.

The digital solution will enable Subway stores to efficiently display enterprise-wide or tailor-made content and promotions from a single access point. As part of the new partnership, CDM will work alongside Subway to provide ongoing strategic creative content, consulting services and marketing initiatives to over 5,400 new and existing restaurants.

CDM was selected for its creative expertise, flexible content management features and extensive experience providing digital menu board solutions to global brands in the Quick Service Restaurant market. Each network will consist of four 47” displays to be installed behind Subway sandwich counters and will feature CDM’s proprietary software solution which enables restaurant franchisees to manage and control in-store digital marketing programs.

“As a global franchise operating in multiple countries and languages, Subway has complex business needs that require customisable solutions and maximum flexibility,” said Mike Brouwers, regional marketing director,Subway Europe. “CDM has a wealth of experience managing unique digital networks and their simplified solution to display content in multiple languages using a single source made them an obvious partner choice for this large-scale deployment.”

“We are excited to announce our new partnership with Subway as we continue to expand our international footprint and provide strategic digital solutions for top brands around the globe,” said Fab Stanghieri, executive VP and general manager, Cineplex Digital Media. “As the world’s largest submarine sandwich franchise, Subway recognises the importance of providing dynamic, engaging and interactive guest experiences and we look forward to working together to optimise the overall customer journey.”

To date, CDM has launched its digital menu boards at over 100 Subway restaurants in the UK, Germany, Ireland, Norway, Sweden, the Netherlands, Finland, France, Belgium, Italy and Spain. Over the coming years, the solution will also see the installation of digital screens into new and existing locations across Europe.