Mobile network operator Vodafone Hutchison Australia is deploying Samsung Smart Signage Platform (SSSP) powered by Signagelive as part of a campaign to increase its market share.
Fujifilm Australia,which designs and supports signage networks across high-footfall sectors, has installed a nationwide network of more than 923 displays to date, with more than 300 further screens expected by end of 2015.
The driving business case for Vodafone was to reduce its dependency and cost of printed point-of-sale material for promotional activities and move to digital delivery to enhance brand awareness and provide a more engaging experience for consumers. Advantages over printed advertising include shorter time to market, higher engagement and better total cost of ownership.
Vodafone now has a centralised facility to run and manage this countrywide digital signage network. Content can be created, scheduled and managed on a local, regional or national basis, depending on requirements.
The company went out to tender for the procurement of the digital signage network: Fujifilm Australia was selected due to its experience in retail digital networks, while Signagelive was selected as the preferred digital signage platform provider because of its reputation in the market – ranking in the top five digital signage providers globally – and because of its feature-rich and user-friendly cloud-based capabilities.
“This is our biggest Samsung SSSP installation by far,” commented Jason Cremins, CEO and owner of Signagelive. “By integrating our SoC software into the Fujivision brand, Fujifilm has eliminated the need for onsite media players and has been able to cost effectively roll out a digital signage network that can be managed locally, centrally or remotely using any device.”
A Fujifilm Australian spokesperson said: “We are delighted to have integrated Signagelive as the core software component within our digital signage solution. This innovative software allows for a range of dynamic executions, empowering customers to manage their own content delivery on a targeted and timely basis, the operating infrastructure is also incredibly user friendly and simple to use. Thank you to Signagelive for helping us drive innovation, and importantly, passing on real value to our customers.”