Six SpinetiX iBX440digital signage players are driving the longest LED wall in the Middle East, at the base of the Dubai Fountain, near the Burj Khalifa skyscraper in the UAE. The curved 418m by 3m display was conceived as a temporary replacement for the world’s tallest fountain, which is in the process of being renovated. The wall boasts a total area of 1,253sqm and was built from INFiLED MV3.9 outdoor LED cabinets.
When the Dubai Fountain paused for renovation In May, owner Emaar wanted to create an alternative, but equally spectacular tourist attraction and it had to be done in a matter of weeks. Emaar turned to integrator Blue Rhine Industries and SpinetiX representative in the Middle East, Media La Vista, who wrapped the entire promenade with the INFiLED canvas powered by the SpinetiX players.
Designers are able to drag and drop content onto SpinetiX’s software platform, Elementi. SpinetiX says the sync engine then makes sure that every pixel across both the LED canvas and Burj Khalifa’s own LED façade are playing in harmony.
The installation took place in May this year and is expected to stay in place until the Dubai Fountain reopens, which is scheduled to happen in October.
The site is maintained through remote monitoring and the hardware is sealed off behind temporary construction hoarding.
John Joseph, director, Blue Rhine Industries, said: “This is probably the most interesting project we’ve done in a long time. Even when I was hesitant, it was our project team saying, ‘We can do this – we want to do this, we will find a way’.”
