Display solutions from Pioneer Digital are helping to bring the quick service restaurant chain’s world-famous crunchy tacos, burritos and quesadillas to life across all seven of its UK locations.
Pioneer Digital was brought on board to introduce a digital menu board solution to each environment, These are located above the counter and feature five 42in displays from LG Electronics displayed side by side in a landscape format; they ensure clear sightlines for everyone on approach and help diners negotiate their way quickly and easily through the menu, speeding up the ordering process.
Nick Dawson, general manager for Taco Bell UK & Europe explained: “The restaurants are the first of this new design and layout which marries a youthful, urban look with influences from California and Mexico, bringing a spot of sunshine to our streets. The displays are a fantastic addition as they provide a bright and clear welcome and will allow us to update and refresh our menu as frequently as we need, showcase different products at different dayparts and ultimately make more of the space.”
Mark Childerhouse, account manager at Pioneer Digital, commented: “Having just completed a roll out of 800 restaurants for Yum! featuring a similar technical set-up, we were confident that the digital menu board approach was the right solution for Taco Bell. The IPS (In Plane Switching) technology within the LG panel improves the volume density of the liquid crystal, ensuring that over time gravity defects do not occur. Enhanced viewing angles of 160° and the anti-glare surface are also key for the high ambient light environment.”