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LG launches “Pro:Centric Stay” for short-term rentals

LG Business Solutions USA's TV management platform allows rental industry to offer 'customisable' hotel-style, in-room experiences

LG Business Solutions USA has introduced the “Pro:Centric Stay” TV management platform, a customisable television platform for the short-term rental industry. The company says it will allow the rental industry to provide hotel-style, in-room experiences.

According to LG Business Solutions USA senior vice president, Michael Kosla, LG hospitality TVs with Pro:Centric Stay will be the first customisable commercial solution for property managers, hosts and owners. “LG’s Pro:Centric Stay will present an opportunity for property managers to provide branded welcome messages, create a customised digital guidebook, and offer their guests access to local TV stations and streaming services,” said Kosla.

Welcome screens can be customised with guest names, images and videos and include on-screen buttons to launch popular streaming apps. The digital guidebook can provide stay information, including property guidelines and safety information, onsite amenities, local area information including dining options, local activities and sightseeing.

Property managers can also promote services, including late check-outs, extended stays, mid-stay housekeeping and re-bookings on the Pro:Centric Stay platform.

An innovation of the platform is the ability to integrate with the management company’s Property Management Software (PMS) enabling the Credentials Clear capability, which automatically logs out of all apps and erases all personal information upon checkout so guests don’t have to manually log out. It also simplifies management by centralising control of the TVs to give managers troubleshooting capabilities and the ability to deploy content changes to single, or multiple, properties.

“What LG has created is long overdue and allows the vacation rental industry to provide hotel-type in-room guest experiences for the first time in a comprehensive and seamless fashion,” said Lino Maldonado, president, BeHome247 Technologies, a leading PMS vendor supported by LG Pro:Centric Stay. The platform will also support other leading PMS vendors at launch.

Kosla added: “LG rose to be a leading provider of hospitality TVs by innovating in-demand features and delivering flexible options to suit any need, which continues with the launch of our new Pro:Centric Stay models that deliver enhanced experiences and simple operations for guests.”

He concluded: “The benefits do not end with the guest; Pro:Centric Stay will also boost operational efficiency for managers by enabling the remote management of operation, usage status, and provided service items for all TVs across multiple properties.”

The new Pro:Centric Stay platform will be available on LG Hospitality Smart TV models [with webOS 23] in screen sizes ranging from 43 to 75-inches diagonal.