Panasonic 70in displays have been used to upgrade the digital signage in a number of Spanish airports including the two biggest in the country, Adolfo Suárez Madrid-Barajas and El Prat.
Spanish airport operator Aena awarded the exclusive management of all airports of the peninsula and the Balearics to Madrid-based outdoor advertising company Cemusa.
The proposal from Cemusa included installing a total of 171 advertising spaces with 70in displays. The displays selected were the Panasonic TH-70LF50 LCD models, which offer 24/7 operation and high image quality.
"Panasonic displays were selected on account of the brand's outstanding performance which has made it the best choice for commercial displays in the European and national AV markets," said Oriol Massagué, product manager of Panasonic Visual at Panasonic System Communications Company Europe.
Massagué concluded: "Our displays are renowned for being robust and able to withstand knocks and drops thanks to a resistant metal structure. This makes them ideal for this type of busy environment.
"Furthermore, working with partners of the high standing of Cemusa, Telefónica On The Spot Services, and Crambo, we will always ensure a successful project."