NEC Display Solutions Europe has announced the launch of its new MultiSync V554Q display, in a move that sees the company make UHD available on smaller, more affordable displays.
The market for UHD devices is growing rapidly but still mostly confined to large-sized displays, but NEC is part of a growing trend with smaller, sub-60in displays upgrading from full HD to UHD. The new V554Q is a 55in display, bringing UHD to a range of applications including corporate and retail environments, control rooms, food and beverage, and DooH.
The V554Q is designed for a range of applications including digital signage, meeting rooms and collaboration, technical and detailed presentations, CAD, conferencing and more. As prices for UHD continue to fall, it becomes more affordable to incorporate the highest resolutions in a greater range of display sizes.
Industry analysts Futuresource Consulting predicts that the EMEA market for 55in UHD-displays will grow by over 50% over the course of 2019, as businesses seek to benefit from the advantages of higher resolutions, including better viewing experiences both at distance and close-up.
As well as providing effortless UHD viewing, the new V554Q boasts high quality visuals over the course of the device’s lifetime, thanks to the integrated SpectraView engine, which ensures reliable colour reproduction and out-of-the-box calibration capabilities for easy set-up and ongoing management of visual parameters.
“We are seeing an exciting shift in the display market, with UHD moving onto smaller, sub-60in displays over the coming 12 months,” said Martin Lienau, product manager large format displays at NEC Display Solutions Europe. “NEC now has three 55in large format displays supporting UHD, with the new V554Q joining our recently launched E557Q display and the interactive 55in NEC InfinityBoard collaboration display, in order to respond to the increased demand in that segment.
“It means end-user customers have the ultimate choice of device to provide pixel-free viewing in every conceivable application: from detailed, analytic presentations and decision-making in huddle spaces and meeting rooms, to a comfortable viewing experience for retail signage, even up-close. What’s more, the new V554Q display provides even better price performance than its predecessor model, so even the price makes sense.”