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NEC to take airport customer satisfaction to new heights with digital signage solution

New Direct View LED technology aimed at helping improve the way airports communicate with passengers, enhancing their experience from arrival to departure

NEC’s new Direct View LED technology aimed at helping improve the way airports communicate with passengers, find their way and enhancing their experience from arrival to departure.

NEC Display Solutions Europe is looking to help airports around the world revolutionise the way they communicate with passengers by grounding traditional static informational displays, with its live, multilingual Direct View LED way-finding smart offering,

The firm will be showcasing its range of ‘advanced display solutions’ at Passenger Terminal EXPO (PTE) taking place in Stockholm from 20-22 March 2018.

NEC described the journey from drop off to boarding as one of “anxiety” for most passengers and today the omnipresent function of way-finding is generally left to disparate systems and static visuals, which neither reflect the dynamic and changing nature of the airport environment or the passengers within it.

NEC claims its Direct View LED changes that, offering is the only technology that provides the ultra-high brightness, long-life and flexible size that airport way-finding signs airports crave.

Other smart features include the ability to overcome language barriers, emergency situations, change and moves, making the airport experience more pleasant, informative, and easily-navigable for passengers in real-time.

Richard Wilks, global aviation business development manager at NEC Display Solutions, commented: “With pressure on airports to deliver higher passenger throughput without terminal expansion, the need to inform and instruct passengers along their journey is fundamental to improved operational efficiency and higher passenger satisfaction. The reliance on a traditionally wholly static way-finding sign strategy is limiting airports’ ability to be agile, and the situation is only going to get worse.”

“That’s why NEC is launching smart way-finding signs at PTE this year. By using operational data to change way-finding content in real-time on the signs, airports can re-direct and re-inform passengers in ways that they have never been able to do before. This could be in the form of emergency messaging such as last call or missing child, or simply to react to a build-up of passenger numbers in an area or a change of gate or queue lane in immigration. Smart signs can also overcome language barriers, especially if connected to known flight departures or arrivals from specific countries.”

NEC Display Solutions has one of the widest portfolio of airport-related display products and solutions of any supplier globally, working with over 200 international airports worldwide including Heathrow, Frankfurt, Copenhagen, Dubai and Las Vegas.

Passenger Terminal EXPO and Conference is the biggest and most respected airport terminal conference and exhibition in the world, with more than 7,000 delegates from over 100 countries, including over 1,650 senior industry decision-makers. The conference attracts visitors from the worlds of airports, airlines, government, aviation authorities and a host of related business executives, who gather to share experiences and discuss ideas that will shape the future development of airports for years to come.

Other examples of NEC technology to be displayed during the show include:

Next-generation UHD Flight Information Display System (FIDS) displays, featuring open pluggable specification (OPS) and Raspberry Pi simplified DDC installation and integration

Behind-glass transparent displays for gate signage

Real-time video surveillance using high performance facial recognition

NEC Airport Operational Control Centre solution “Hiperwall”

“Our stand at Passenger Terminal EXPO will immerse visitors in tomorrow’s journey through the airport and show airport operators how they utilise this new technology to drive passenger satisfaction and increased non-aeronautical revenues,” added Wilks.

Find out more about NEC’s way-finding solutions here.