oOh!media, a leading Australian out of home media company has designed an advertising solution for Mirvac’s Broadway in Sydney, specifying a NanoLumens NanoSlim double-sided LED display for the install.
“Broadway shoppers are key marketing targets for oOh! clients,” said Blair Hamilford, commercial director at oOh!media. “Being able to activate this high value location with such a high quality, high resolution NanoLumens display has been important in growing our large format retail digital network nationally.”
Stephen Rubie, director of Digital Place Solutions, NanoLumens’ representative in the region, explained: “Broadway Sydney is located on the fringe of the Sydney central business district and services the growing catchment of Sydney's inner city and inner west, with over 27,000 workers in a 1km radius. Broadway Sydney was ranked ‘Number 1’ in Shopping Centre Council of Australia’s ‘Big Guns’ Awards for annual turnover per square metre, four years in a row.”
Rubie continued: “Because of NanoLumens’ lightweight technology, we were able to utilise unused internal airspace within the central atrium of the shopping centre without incurring any additional structural costs. We were able to suspend a massive double-sided LED display within the atrium area that is surrounded by three levels of escalators. The net result is that advertising digital content is seen by virtually everyone who comes into the Broadway Sydney!”
The installation is comprised of a double-sided 4.5mm pixel pitch NanoSlim banner that measures 2.44m wide x 4.42m high (resolution of 512 pixels wide x 928 pixels high) and weighs 573kg. “We simply couldn’t have achieved the desired result with any other solution from any other manufacturer,” stated Rubie. “The aesthetically pleasing slim form factor and the high resolution specification of the NanoLumens display is already impressing those in the advertising and retail community that have seen it.”
Almir DeCarvalho, NanoLumens VP of strategic accounts added: “With our Australia partner, Digital Place Solutions, this is the first NanoLumens display in a high visibility location in Sydney. This installation also represents an important milestone that demonstrates to prospective properties that display quality and product performance are essential to the achievement their future sales and marketing goals. The Broadway Shopping Center raises the bar of excellence for everyone in retail.”