Sony Pictures Entertainment has announced a $100m strategic investment in immersive technology company Cosm, backing the expansion of its Shared Reality venues and the continued development of the platform behind the experiences.
Sony Pictures Entertainment is the lead investor in Cosm’s Series C financing round and will acquire a minority stake in the company. Ravi Ahuja, chairman and CEO at Sony Pictures Entertainment, will also join Cosm’s board of directors.
Cosm’s Shared Reality technology is designed to combine virtual and physical experiences through purpose-built immersive venues. The company currently operates sites in Inglewood, Los Angeles, North Dallas and downtown Atlanta, with further venues planned for Detroit in September and Cleveland in early 2027. Additional US and international locations are also planned.
According to Cosm, the investment will support the expansion of its venue network and the development of technologies for sports and entertainment experiences.
Ravi Ahuja, chairman and CEO at Sony Pictures Entertainment, said: “Cosm sits at the intersection of several trends shaping the future of entertainment. We’ve followed Cosm since before launch and have been impressed with the quality of the experience and the enthusiasm it’s generating with audiences. We’re excited to support Cosm’s next phase of growth and help bring these experiences to more fans around the world.”
Jeb Terry, president and CEO at Cosm, added: “We will use this capital to fuel Cosm’s growth as we expand our venue network and advance our technology initiatives across both sports and entertainment. Together, we’re positioned to bring more of the world’s most iconic IP to life in Shared Reality as we continue to serve fans around the world.”
The investment forms part of Sony Pictures Entertainment’s wider focus on experiential entertainment and technology, with the company looking to develop new immersive experiences based on its film, television, music and gaming intellectual property.
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