Ross Video has announced the acquisition of ioversal, the creators of the Vertex platform for immersive experiences.
The Vertex AV production suite has been used on interactive exhibits, live entertainment, large-scale productions, and dynamic projection mapping. Vertex provides the tools to unify video, audio, lighting, and control into one solution to create, manage, and automate captivating experiences.
David Ross, CEO of Ross Video, said: “Vertex gives our customers a powerful new way to tell their stories. It also extends our live production solutions into the experiential world, opening creative possibilities that inspire audiences everywhere.”
The acquisition broadens Ross Video’s portfolio across broadcast, sports, entertainment, and live events, offering customers a unified toolkit that combines live video production with experiential AV.
Jan Hüwel, co-founder of ioversal, added: “Joining Ross Video is a natural next step in our journey. Ross shares our passion for empowering customers and our belief that innovation should always serve creativity.”
Martin Kuhn, co-founder of ioversal, commented: “From the very beginning, our mission with Vertex has been to simplify complex audiovisual productions and give creators the freedom to focus on storytelling rather than technical hurdles. Together, we’ll be able to bring Vertex to an even wider audience and unlock incredible new possibilities for experiential media.”
The news follows Ross Video’s acquisition of LAMA Audio in September.
