Pufferfish has reorganised its business into three unified divisions – PufferStudio, PufferEvents and PufferTech – in a move designed to simplify how organisations commission and deliver immersive experiences.
The restructure brings together content creation, event delivery and hardware engineering under a single-partner model. PufferStudio handles interactive content for non-planar canvases; PufferEvents covers turnkey activations from concept through to on-site deployment; and PufferTech engineers spherical displays, LED globes and curved and architectural LED installations.
Stephen Patterson, CEO of Pufferfish, said: “Too many immersive projects are still unnecessarily complex. You have one partner for hardware, another for content, another for installation – and no single point of accountability. We’ve structured Pufferfish to remove that separation entirely.”
Alana McCourt, chief operating officer at Pufferfish, added: “This isn’t a rebrand – it’s how we already work. Bringing PufferStudio, PufferEvents and PufferTech under one umbrella means our clients get one team, one contract and one delivery process from first sketch to ongoing support.”
The company will demonstrate the fourth generation of its PufferSphere at InfoComm 2026, running June 17-19 at the Las Vegas Convention Center. The PufferSphere is a 360-degree spherical display system that uses internal projection to map content onto a seamless inflatable or hard screen, supporting multi-touch interaction and data visualisation across museum, exhibition and corporate event applications. Pufferfish will appear on the Barco stand at N7231 in the North Hall.
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