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Midwich and Promethean sign distribution agreement

Group will distribute education technology products in UK alongside TechData

Midwich has announced an agreement with education technology experts Promethean to distribute its products in the UK.

“We endeavour to provide our customers with continued access to world-leading brands and the very best solutions, and we’re excited to add Promethean to our market-leading display portfolio,” commented Lee Harris, divisional director at Midwich. “Above all else, we are proud to have been chosen by Promethean for the unrivalled level of support we continue to offer our channel partners during these testing times.”

Simon Port, head of channel operations, UKI & Asia Pacific at Promethean, added: “Now, more than ever, we need to ensure we can deliver the very best support and service to our channel partners, and are excited to bring Midwich on board to help us to succeed with our aims. We’re confident that by working in partnership with Midwich, alongside TechData, that we are well positioned to not only maintain the momentum achieved to date, but to continue strengthening this.”

Jim Wallis, head of UKI market at Promethean, concluded: “To continue leading the market, we need to consistently deliver service and support which aligns with what the channel needs. As that evolves, so must we. Appointing Midwich as one of our two UK distributor partners is key in our business strategy, and we are looking forward to working closely with them to further enhance our channel offering.”