Dual LCD videowall install at university bookshop

To aid communication at the start of the academic year, two Orion 46in ultra narrow bezel seamless LCD videowalls have been installed at a Canadian university bookstore.
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Advanced Campus Bookstore Queen's Univ

Canadian integrator Advanced has installed two Orion 46in ultra narrow bezel seamless LCD videowalls to kick off the school year at the Campus Bookstore at Queen’s University, Mississauga, Ontario.

“Advanced is honoured to have been selected from a pool of eligible Canadian integrators to complete this exciting project,” said Advanced president David Weatherhead. “We were able to supply two videowalls that give the store infinitely more marketing and branding opportunities than a static sign ever could."

Campus Bookstore director Chris Tabor wanted a videowall that was bright, colourful, and most importantly, energy efficient. The Orion narrow bezel seamless LCD videowall exceeded Tabor’s list of demands. With an LED backlight and LCD panels, the screen’s brightness and colour are both high in consistency without requiring a lot of energy. In addition, the videowall’s image disperses across the unit with no drop-off at the edges, resulting in a clean, clear visual.

“These videowalls eliminate a great deal of paper-based communications, making it an eco-friendly investment,” Tabor said. “Plus, the entire system allows us to turn off the videowalls to save energy, which was a vital factor in our decision-making process.”

The two videowalls sit in prime target areas to engage visitors. The smaller 5 x 1 wall is mounted above the checkout area, and the larger 7 x 2 wall is positioned in the middle of the bookstore, serving as a central focal point. Content on the larger videowall varies, often including historical photos of the university and an assortment of architectural images. Above the checkout counter, the smaller videowall displays information on the store’s vendor partners or current inventory.

Tabor often coordinates with different student groups on campus to help them get the word out on respective events. “The videowall therefore replaces a bulletin board, and eliminates the role of paper. It’s eco-friendly, efficient and engaging,” Tabor emphasised.

Store managers can change the content from behind the displays, with flexibility to either arrange the visual on either the wall’s individual 2 x 2 cubes, or stretched over the entire screen.

According to Tabor, the Campus Bookstore at Queen’s University has about 1,000 students coming through per hour during the ‘busy season’ at the beginning of the year. “We knew a static sign wouldn’t do the trick in engaging a great number of students,” Tabor said. “We’re absolutely thrilled with the final product. Both videowalls are exciting and effective, which is exactly what we were looking for.”