ZetaDisplay has rebranded its Austrian subsidiary Peakmedia as ZetaDisplay Austria, completing the next stage of the digital signage specialist’s integration following its acquisition of the company in 2023. The move also includes the appointment of Marcel Schramm as country director.
Based in Ebbs, Austria, the business has continued to deliver digital signage projects across the DACH region and Eastern Europe. Under the new branding, ZetaDisplay said customers will gain access to its wider technology portfolio, including the Engage Suite software platform, managed services and global project delivery capabilities.
Schramm succeeds Peakmedia founder and former CEO Jonas Wilhelm. He joins ZetaDisplay Austria with experience in collaboration technologies and digital signage, and will lead the company’s Austrian operations.
Marcel Schramm, country director at ZetaDisplay Austria, said: “By combining Peakmedia’s market knowledge with ZetaDisplay’s wider capabilities, including enhanced managed services, global project delivery and our proprietary Engage Suite software platform, we can offer customers a more complete end-to-end solution. We also see significant growth opportunities in areas such as retail media, building on our long-standing experience supporting leading retailers including SPAR.”
The rebrand forms part of ZetaDisplay’s wider European expansion strategy, with the company continuing to invest in its operations across the DACH region and Eastern Europe while strengthening its full-service digital signage offering.
Daniel Nergård, CEO at ZetaDisplay, added: “The DACH region and Eastern Europe are a strategically important market for ZetaDisplay and we are committed to building on the strong foundation established. This strategic move allows us to create new opportunities for sustainable growth while maintaining a strong focus on delivering value for our customers.”
ZetaDisplay said the rebranding follows continued investment across its European operations, including the expansion of its UK business and the ongoing development of its full-service digital signage offering across the DACH region.
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