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‘The opportunities have never been greater’: Luis Miguel Batuecas to spearhead Philips PDS Iberian sales drive

Luis Miguel Batuecas joins the company as its new sales manager for Iberia

Philips Professional Display Solutions has appointed AV sales professional, Luis Miguel Batuecas, as its new sales manager for Iberia, as it looks to grow its presence in the region.

With 13-years’ experience in the pro AV industry, Batuecas joins the company during a period that has seen te its market share more than double. The company recently added to its product portfolio at ISE 2020, with a series of new interactive display and signage solutions, including LED. 

Batuecas, who has previously held management positions at AV and technology specialists, including Accenture, Esprinet Iberica and EARPRO, commented on his new role: “I’m thrilled to have joined Philips Professional Display Solutions at such an incredible time in the company’s history. Philips PDS is really making its presence known in the market and, with the launch of recent products, such as our new corporate and education focused C-Line and T-Line interactive collaborative displays, the opportunities have never been greater or more exciting.”

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Philips PDS also welcomes Mireia Busquets, who joins the marketing and communications team, with the aim of continuing to develop and provide added value with innovative campaigns for clients across the Iberia.

Busquets, who also comes with a wealth of experience in the display market, said: “I discovered Digital Signage, DOOH, by chance and now I find myself submerged in a fascinating world of screens, interactive content and new technologies. Philips Professional Display Solutions continues to show incredible levels of understanding of what it is the market needs and seemingly unlimited levels of innovation in its R&D teams, the results of which are clear in our unrivalled portfolio of display solutions.”