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Sony adds next generation BRAVIA displays to its professional line-up

Company continues to expand its BRAVIA displays line-up with the addition of 4K HDR, 8K HDR, OLED and QD-OLED technologies available in sizes ranging 42-85in for professional installations

Sony continues to expand its BRAVIA displays line-up with the addition of 4K HDR, 8K HDR, OLED and QD-OLED technologies available in sizes ranging 42- 85in for professional installations. The new models – Z9KA95K90K and 80KX80K81K85K and 95K – are intended as the “perfect partner” for corporate offices, university campuses or retail stores, and were previously announced for consumer use at the beginning of the year.

“We are dedicated to providing best in class products and solutions for our customers, and with the introduction of these new models, we’re once again giving our customers an extensive choice of size, quality and price that fits their needs and requirements,” said Damien Weissenburger, head of professional displays & solutions Europe. “Our extensive BRAVIA display range is the perfect digital signage solution for effective communications to employees, students & customers.”

The latest lineup includes:

Z9K 8K HDRAvailable in 75in and 85in, the Z9K delivers “exceptional contrast” from an 8K Mini LED screen that’s “expertly controlled” by the XR Backlight Master Drive technology.

A95K QD-OLED  Available in 55″ and 65″ options, the new OLED panel deploys Cognitive Processor XR technology to ensure “vibrant high-contrast” 4K images.

A90K 4K OLED – OLED 4K HDR boasting “spectacular imagery” with XR Triluminous Pro, paired with Acoustic Surface Audio+ for cinematic sound, available in 42in or 48in.

A80K 4K OLED – Available in 55in, 65in or 77in screens, they utilise Cognitive Processor XR.

X95K 4K Mini LED – “Exquisite” pictures and sound with a 65in, 7in or 8in 4K HDR screen, the Cognitive Processor XR takes vision and sound to a whole new level”.

X80KX81K and X85K 4K – Displays deliver “richly coloured and high-contrast” 4K HDR images with 4K X-Reality PRO. The X80K is available in sizes 43in to 65in, the X81K available in 75in and the X85K in 85in.