The Best Brand Awards, a worldwide competition honouring achievement in brand identity and design, has recognised Promethean with the Award of Excellence for Logo Redesign and the Americas Gold Award for Identity Redesign. Brands from 21 countries and six continents took part in the 2022 Best Brand Awards, which is now in its ninth year.
“Promethean’s mission is to transform the way the world learns and collaborates, so we needed a rebrand that reflected that lofty goal,” said Jennifer Foreman, chief marketing officer. “Our new identity and logo speak to our commitment to innovation and our passion for serving our customers–whether they are a public school district, an institution of higher learning, or a corporate enterprise. We’re thrilled that our work has been so well received by both the design community and the edtech sector as a whole.”
Promethean’s more modern look and feel, along with an updated brand story, are meant to bring a renewed focus to the company’s goal in changing the education technology landscape. At the heart of the rebrand is a new logo – a red flame – that not only signifies the passion of the company’s employees, partners, and customers, but harkens back to the company’s namesake, Prometheus, the Greek god of fire.
Along with the invigorated brand identity comes a redesigned online and in-person experience, including Promethean’s website, social media presence, and event booth design.
Learn more about the Best Brand Award 2022 winners here.