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PPDS launches “state-of-the-art” studio in New Delhi, India

PPDS Studio to deliver "unrivalled access" to PPDS' specialist team and showcase its advanced portfolio of Philips professional displays 

PPDS, the exclusive global provider of Philips digital signage, interactive displays, direct view LED, professional TVs and complementary solutions, has announced the latest phase of its accelerated investment and expansion strategy in India, with the opening of its ‘state-of-the-art’ PPDS Studio in New Delhi. 

Extending its network of PPDS Studios into India for the first time, the new facility – in New Delhi’s National Capital Region, Gurugram – is part of a deepening commitment from PPDS to supporting existing, new, and prospective local partners and customers on the transformational benefits and capabilities available through its innovative portfolio of professional display solutions. 

Already successfully launched in cities in France, Germany, Italy, the Netherlands, North America, Spain, Sweden, and the UK, PPDS Studios provide “unprecedented access” to the global manufacturer’s team of professionals, together with an unparalleled opportunity to discover, learn, and experience the power of its products and solutions, for more inspired co-creation and better informed buying decisions.  

Tailored to meet the unique needs of the Indian market, the new PPDS Studio in Gurugram has been designed to showcase solutions supporting a diverse range of industry sectors, including corporate, education, healthcare, food and beverage, retail, transportation, and hospitality.

Asia Pacific remains one of the world’s fastest growing markets for AV, with forecasts for digital signage alone showing growth from $14.3 billion in 2022 to approximately $20.1 billion in 2027*. 

In India specifically, the adoption of technologies by businesses has been accelerated across all sectors, including healthcare, education, sports, and entertainment, with AVIXA valuing the pro AV market here at around $7.7 billion. This figure is set to grow steeply, according to PPDS, as India’s digital ecosystem expands.

“We are extremely proud to have opened India’s first PPDS Studio,” said Atul Jasra, India business head at PPDS. “The Studio is a hub for all that we do, gathering the latest advancements from PPDS and selected third party partners under one roof, and offering industry-specific solutions that elevate productivity and enrich visual experiences. 

“This is not a showroom; it is an experience centre where partners and customers can come together and bring their ambitions to life ahead of installation. The Indian market is growing and we, at PPDS, are perfectly positioned to seize new opportunities and bring true change to the schools and businesses in this region. Our PPDS Studio will play a crucial role in achieving our ambitions, an exciting stage in our Make in India journey.”

Martijn van der Woude, VP global marketing and business development at PPDS, added: “At PPDS, we are fully committed to supporting our partners and customers in India. Opening this new PPDS Studio in New Delhi, together with our continuing ‘local for local’ manufacturing promise that will see the launch of additional production facilities in India in the coming months, is a part of our ‘Make in India’ promise and another major step in our strategy to help bring true, transformational changes, via our extensive portfolio of professional solutions, to end customers everywhere.

“At PPDS, we continue to gain a reputation for delivering exceptional customer service backed by the extensive knowledge and experience of our teams, and our technical team is trained by industry leaders, bringing the best levels of support – before, during and after installation. While we are a global business, we pride ourselves on offering a local service, and the PPDS Studio in Gurugram delivers even further on that promise.”

Atul concluded: “Today, we celebrate yet another milestone in India. We will continue to innovate and deliver cutting-edge display solutions for our customers and partners. We cannot wait to welcome our customers, colleagues and friends to see our incredible new PPDS Studio and experience our solutions for themselves.”