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PPDS launches Software Development Team; appoints new business development director

Sian Rees – who spearheaded the development and launch of PPDS Wave and the ProStore ecosystem – promoted to business development director Wave and software partnerships; software director, Siddarth Gopal, heads up PPDS Software Development Team

PPDS has announced the launch of its Software Development Team, headed up by Siddarth Gopal, whilst promoting Sian Rees – who spearheaded the development and launch of PPDS Wave and the ProStore ecosystem – to business development director Wave and software partnerships, as part of a new team assembled to develop a wider range of in-house solutions.

Part of the company’s evolving ‘total solutions’ strategy, announced in 2021, PPDS has transitioned from a provider of display hardware, to a company delivering “unrivalled choice, value and support” to the AV channel and end customers through its approach to innovation, integrations, and partnerships – as well as an expanding portfolio of complementary hardware and software solutions.

Supporting all major markets, including education, corporate, retail and hospitality, solutions have been developed both in-house – such as Wave – and through strategic third party providers – in order to optimise the installation, management and maintenance of displays for seamless and complete project installations, and to “elevate” customer experiences.

PPDS Wave – the scalable and secure, state-of-the-art cloud platform designed to bring a scalable and future proofed approach to remote device management of display fleets of any size – is now part of hundreds of system integrators’ workflows, Rees, who spearheaded the development and launch of Wave and the ProStore ecosystem, has been promoted to join the PPDS business development team, assuming the newly created position of business development director Wave and software partnerships.

Based in Ghent, but with a global remit, Rees will now focus on Wave’s go-to-market, scale-up, and future vision. Key to this will be working with strategic solution partners and expanding the PPDS ProStore marketplace. She will work closely with PPDS product and business managers, industry experts, and new and existing solutions partners, to ensure the company continues to evolve with the latest technologies, and to meet the growing expectations of customers into the future.

We developed Wave for and in collaboration with system integrators and customers to bring one of the most secure, scalable and easy-to-integrate cloud platforms to market,” Rees explained. “As our team grows, we will continue this open and innovative approach with our partners on the PPDS ProStore to provide the technology, flexibility and choice required to create exceptional customer experiences. Partnerships have always been key to PPDS’ success, and creating value with superior solutions including both hardware and software will continue to be our goal.” 

Marking the latest phase in PPDS’ evolution, and on target to supplement partners’ software with globally recognised and trusted solutions for Philips Professional Displays, the company has invested in a dedicated in-house PPDS Software Development Team. The team – located in Ghent, Belgium and scaling to Bangalore, India – is headed by experienced software director, Siddarth Gopal, who has worked at PPDS’ parent company, TPV, since 2013.

Relocated from Taipei to the company’s Amsterdam head office, Gopal is a long-time contributor to PPDS and its Android platform development – used across the Philips Professional Displays portfolio and a technology to which the company is committed into the long-term. 

Martijn van der Woude, VP global marketing and business development at PPDS, commented: “Siddarth is an exceptional talent and has a proven and successful track record in delivering consistent results with TPV and supporting PPDS on its growth trajectory. With his leadership skills, and unrivalled knowledge of AV software, he is the perfect person to lead the team in this next phase of growth and innovation.

Three years ago we started the journey to bring forward our strategy, to position PPDS as a unique, value-led provider of total solutions. This decision has brought us closer than ever to our channel partners and is delivering incredible benefits to customers around the globe. At PPDS, though, we are always looking to achieve more. Today, we are delighted to announce the next phase of our journey, and with these important positions, we will continue to enhance our offerings, firmly upholding PPDS’ position as a trusted global provider of dedicated AV software, tailored to every major vertical.

“With Sian and Siddarth’s realigned positions, we have assembled an elite team to take this area of the business and technology to the next level. The opportunities ahead are incredibly exciting and on behalf of the global management team we wish Sian and Siddarth a smooth progression and continued success in their new roles.”