Philips Professional Display Solutions has officially rebranded as PPDS, after months of using the acronym alongside its full company title, which it now supersedes. More than a year in the planning, the refreshed brand heralds in a rebooted approach: the provision of “total solutions”, instead of just sales of displays – plus a new visual identity and website (ppds.com), showcasing a new logo and the tagline ‘powering evolution’.
PPDS offers a full range of Philips professional display solutions (including digital signage, LED displays and professional TVs all built in-house in its purpose-designed manufacturing facilities in both Europe and China), plus solutions and services to customers across all business sectors, including hospitality, corporate, retail, education and healthcare.
As part of its new brand strategy, PPDS is now accelerating its core strategic business streams, to provide even more value to the AV channel and to their customers. These include:
- Bringing more advanced, innovative and timely total solutions – rather than simply displays – to customers, when they need them most, whilst harnessing its growing and enviable third-party partnership network.
- Facilitating access to global markets for customers, with a full, global product and solution portfolio, backed by a one-stop approach and a single point of contact, regardless of location or geographical reach.
- Leading from the front in driving and supporting environmental consciousness and sustainability in the industry, and reducing unnecessary waste.
“Our new strategic direction is focused on total solutions, global presence and sustainability,” explained Chris Colpaert, general manager for EMEA, AP and NA at PPDS. “And this important strategic redirection is the right moment to give our organisation a new identity – PPDS. With a strong financial position and firm foundations as a part of TPV – the world’s largest manufacturer of monitors and a leading provider of display solutions – our ongoing investment in our people and our manufacturing facilities, as well as the proven quality delivered by our Philips-branded professional displays, this is the next bright step for our organisation.”
Ron Cottaar, marketing director behind the new brand at PPDS, added: “It all starts with powering evolution. We enable our customers, helping them to bring their ideas to life. And we inspire them to push the boundaries to create and deploy new ideas that they didn’t even know were possible. This means we work together, listen to business needs and bring solutions to life.
“PPDS combines the best of Philips professional displays with the ultimate from our hardware, software and system integration partners. Our brand stands for the new. For the digital. And for connecting today’s people into the technology of tomorrow.”
Franck Racape, vice president EMEA, concluded: “At PPDS, we are dedicated not only to our own organisation, but also to the professional display and AV industry as a whole. Continually raising the bar to bring the solutions our customers need when they need them.
“As PPDS we’re executing the next phase in our company’s evolution, adding even more value to our evolving Philips digital signage, LED displays and Pro TV solutions and making it even easier to do business, whether you’re a single office or retailer with thousands of stores across the globe.
“The last year has been a challenge to everyone and that’s not an exception here. Our people have risen to that challenge with remarkable speed and efficiency, developing solutions such as PeopleCount and support programs such as InSync, which also features our Unlocked and Total Care initiatives. All of which were developed at lightning speed to bring customers long-term relief during the ongoing pandemic. This was all on top of launching four new ranges – adding to our portfolio with collaboration displays dedicated for the corporate and education sectors, new professional TVs for business and another LED display range.
“Our newly launched brand better highlights our agile approach to work, including our ongoing strategy for open technology, breaking silos between hardware and software provision by encouraging full and easy integration with innovative third party companies. And we will continue to develop our strategy, employing that PPDS dynamism to support our customers locally, while facilitating access to the world for our customers, with a global range and a global presence, now and into the future.”
PPDS is a trading name of TP Vision Europe BV and MMD-Monitors & Displays Nederland BV, registered in the Netherlands, with head offices in Amsterdam. TP Vision and MMD are wholly owned subsidiaries of TPV Technology Limited, the world’s largest manufacturer of monitors and a leading provider of display solutions. PPDS exclusively markets and sells Philips-branded professional displays, including professional TVs, signage and LED solutions, worldwide under trademark license by Koninklijke Philips NV.
